Home > A Little Blue Marble Called Earth, The Body Politic > John Key’s “pinch of salt” style of telling the truth

John Key’s “pinch of salt” style of telling the truth


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Continued from: When spin doctors go bad

The truth? You can’t handle the truth!

When Jack Nicholson bellowed that famous line in the 1992 movie, “A Few Good Men“, few would have thought that it would apply twenty years later; down under here in Godzone; but that this time the tables would be turned against an apologist for the Establishment.

Mark Unsworth – a right-wing lobbyist for a professional “government relations consultancy” company, Saunders Unsworth, seems to find difficulty “handling the truth”. Especially when that truth comes from respected and reknowned environmental scientist, Dr Mike Joy…

On 16 November, the New York Times carried a story on the upcoming release of “The Hobbit“. The article made reference to Tourism New Zealand’s publicity campaign centering around a supposedly   “100% pureNew Zealand” theme.

As we should all know by now, New Zealand is not  “100% pure”. In fact we probably haven’t been “100% pure” for several decades now.

Dr Joy stated as much and was duly quoted by New York Times,

There are almost two worlds in New Zealand. There is the picture-postcard world, and then there is the reality.”

Green MP, Eugenie Sage, backed up Dr Joy’s brutal truth, and was quoted in the same article (from a statement she made in Parliament last month),

We promote our country as 100 percent pure and 100 percent Middle Earth. But to swim in our rivers, which is the birthright of Kiwi kids — you cannot do it in the majority of the rivers that the Ministry for the Environment monitored.”

See: New Zealand’s Green Tourism Push Clashes With Realities

And you know what? They are telling the truth. The clear, unvarnished, simple truth.

Dear Leader John Key and Trade/Climate Change Minister Tim Groser Minister,  have now waded into the ‘mix’.

Yesterday (26 Nov), Groser rebuked Environment scientist, Dr Mike Joy, by saying,

It’s been used as a stick to beat New Zealand by environmental activists.”

See: Minister lashes out at environmentalists over 100% Pure

Today, Dear Leader added, just to make sure we understood what our politicians were “hinting” at,

It’s like saying ‘McDonald’s, I’m loving it’ – I’m not sure every moment that someone’s eating McDonald’s they’re loving it . . . it’s the same thing with 100% Pure. It’s got to be taken with a bit of a pinch of salt.”

Dr Joy replied,

I’m not going to lie about this stuff.”

He’s right. Why should he lie?

Politicians know that the “100% Pure” is a marketing scam to bring tourists (and more importantly their cash) to New Zealand and can only succeed if the true nature of our degraded environment is kept secret.

After all, successful  politicians like Dear Leader John Key are so used to manipulating facts and employing half-truths  to serve their political purposes (usually getting elected), that they forget that the rest of the population are not politicians.

So, having created their own “dynamic” standard of ethics, Key,  Groser, and  minions like Unsworth, are  taken aback when the general populace raise an eyebrow in disbelief when we are expected to take part in conning overseas tourists? Our response is, “They want us to what-?”

How many times has Key been caught out telling half-truths, or not being upfront with the public?How many election promises has he broken; side-stepped; back-tracked; or watered-down until his pledges were useless?

The trouble now seems to be that Key and Groser are now expecting the public to buy in to their truth-bending ways.

Not just “buy in” – but to be  tacitly  complicit with the scam.

John Key wants 4.4 million people to be like him.

A nation of  ‘politicians’.

Surprisingly most of the  the general populace won’t have a bar of it.

Key says that no one expects New Zealand to be “100% Pure”.

I wonder what he expects when he buys a bottle of  “pure water” to drink?





‘100% Pure’ is like McDonald’s ad, says Key

Minister lashes out at environmentalists over 100% Pure

Other blogs

The New Zealand story: 100% pooer!



= fs =

  1. Samwise
    28 November 2012 at 7:08 am

    Ha! Love it! Jonkey has been telling fibs for so long he’s expecting everyone else to join in the lying! He doesn’t get it that eventually the truth will come out.

    Has it ever occurred to Key and Unsworth that it might be easier to clean up our mess instead of trying to paper over our shocking enviromental record? Nah, that might actually take a bit of hard work and money. Can’t have that now can we?

  2. murray
    30 November 2012 at 10:15 am

    So not only is greed good, but lying is fine too. What a role model. In 2014 when he again trots out slogans like ‘Brighter future’ and ‘More, better jobs’ we should know to take them with ‘a grain of salt’ and see them for what they are, bare faces lies, designed to deceive us into voting for him. Let’s hope the gullible kiwi now understands this.

    • 30 November 2012 at 4:37 pm

      Excellent point, Murray!

      I should have made that link myself…

  3. Citizen Gee
    30 November 2012 at 5:49 pm

    Key spins his BS and then gets his girly panties in a twist when the rest of the country won’t participate in his lies? Yeah, that about sums it up.

    We need more people like Dr Joy. In fact, imagine if we had 120 MPs in Parliament who all told the truth! (Nah. It would never happen. No one would elect a politician who said things we don’t want to hear.)

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