Posts Tagged ‘100% pure’

Drinking river water – Tourism NZ puts visitors at risk

21 July 2017 4 comments




When it comes to irresponsibility and incompetence, we are well used to National’s performance over the last eight years. Homelessness and rising unaffordability, under-funding in healthcare and education; corporate subsidies; wasting taxpayers’ money on pointless exercises; increasing environmental degradation; uncontrolled migration to prop up a lack-lustre economy; and more scandals than we can recall – are National’s track record since 2008.

Up till now, National’s ineptness has impacted only on New Zealanders.

But not content with policies that have impacted harshly on a wide sector of the local population, National has now set its sights on how to screw up  visiting tourists;



While concerns grow about the health of New Zealand’s waterways – including the potential for reputational damage – it has not changed the way the country presents itself to the world.

The latest “100% Pure” campaign, released last week, shows a tourist drinking water from a river, something that would be dangerous in parts of the country.

Tourism New Zealand is a government-owned and operated Crown Entity;

Tourism New Zealand is a Crown Entity funded by the New Zealand Government and established under the New Zealand Tourism Board Act 1991. We are led by a Board of Directors appointed by the Minister of Tourism and have a team of around 150 staff in 13 offices around the world. From humble beginnings, we are now the oldest tourism marketing department in the world.

The current Minister of Tourism is Paula Bennett. The same Minister who once advocated contraception for beneficiaries as some kind of ‘cure’ for sole-parenting.

A major aspect  of Tourism NZ’s advertising campaign involves the “100% Pure” theme – a claim largely ridiculed and dismissed by most New Zealanders as a bad-taste joke;



As at 15 July, around 245,000 views have been made of the video on Tourism NZ’s Facebook page;



Interestingly, whilst the woman in the image is depicted as scooping up the water and raising it toward her face, the video switches scene before her hands reach her face.

Obviously the producers of this video were not prepared to risk the woman’s  health by actually expecting her drink the water.

For good reason.

Many of New Zealand’s waterways are polluted to varying degrees by urban and dairying run-off. In 2013, the Environment Ministry reported that 61% of monitored rivers in New Zealand were unsafe for swimming. Waterways were either “poor” or “very poor” quality.

Ministry data showed that the worst performing  regions were also heavy dairy farming regions. Nine waterways in Canterbury rated “very poor”. Manawatu-Whanganui, Southland, and Taranaki had seven waterways listed as “very poor”. Hawkes Bay and Wellington had five each.



Drinking  water from our lakes, rivers, and streams is a hazardous activity in 21st Century New Zealand. There is the risk of  infection; serious illness, and perhaps death from toxic algae, giardia, e.coli, campylobacter, etc.

Statistics NZ has a convenient map of e.coli levels throughout the country;



Most New Zealanders are now aware of the serious health-risks posed by our polluted waterways – especially as urban populations and  dairy farming has increased  in the last nine years.  We have people like Dr Mike Joy, Massey University’s freshwater ecologist, to thank for breaking the silence on our polluted waterways;


Dr Mike Joy – Massey University freshwater ecologist


Dr Joy’s  revelations were unpopular with many in the business world and right-wing politics. People like National Party supporter and corporate lobbyist, Mark Unsworth,  bitterly attacked Dr Joy in a vitriolic email in November 2012;


From: Mark Unsworth []
Sent: Wednesday, 21 November 2012 12:15 a.m.
To: Joy, Mike
Subject: Ego Trip

Dear Dr Joy
Is your ego so great that you feel the need to sabotage all the efforts made by those promoting tourism in NZ because of your passionate views on the environment ?
You have the right to hold strong views but you ,as an academic whose salary is paid for by others taxes, must also act responsibly .
Letting your ego run riot worldwide in the manner you did can only lead to lower levels of inbound tourism.

You may not care given your tenure in a nice comfy University lounge ,but to others this affects income and jobs.
Give that some thought next time you feel the need to see your name in print in New York .And possibly think of changing your name from Joy to Misery-its more accurate
Mark Unsworth”


Unsworth was not attacking Dr Joy for incorrect facts. Unsworth was attacking Dr Joy for making public true facts.

Even our former esteemed Dear Leader, John Key, was dismissive of the scientist’s warnings;

“He’s one academic, and like lawyers, I could provide you another one that’ll give you a counter-view.”

Since then, the demonisation of Dr Joy has been replaced with understanding and acceptance. Like climate-change, river and lake pollution will not conveniently ‘go away’ if we ignore it. The consequences of ignoring the problem will be severe for us, and the environment, as the OECD warned us just this year;

New Zealand’s environment is under increasing stress due to an economy reliant on primary industries, the Organisation for Economic Co-operation and Development (OECD) says.

It appeared to be resulting in environmental trade-offs, which put the country’s “green” reputation at risk, it said.

In a just-released report, the OECD urged New Zealand to come up with a long-term vision to transition to a greener, low-carbon economy.


New Zealand’s environment is under increasing stress due to an economy reliant on primary industries, the Organisation for Economic Co-operation and Development (OECD) says.

It appeared to be resulting in environmental trade-offs, which put the country’s “green” reputation at risk, it said.

In a just-released report, the OECD urged New Zealand to come up with a long-term vision to transition to a greener, low-carbon economy.


It detailed the environmental impact of farming intensification, and warned freshwater pollution would continue under current economic growth plans.

New Zealand’s nitrogen balance had worsened more than any other OECD country between 1998 and 2009, primarily due to farming intensification.

Unfortunately, the best efforts of the Green Party to turn back the tide of water-pollution has often been stymied by intransigence and self-interest in  Parliament.

In October 2012, Green MP Catherine Delahunty’s private member’s bill – Resource Management (Restricted Duration of Certain Discharge and Coastal Permits) Amendment Bill – was drawn from the Ballot. The Bill would have reduced the amount of time that discharges could be made into our rivers “in exceptional circumstances”. (Yes, industries are allowed to discharge waste into our waterways! Who knew!?)


Greens MP, Catherine Delahunty, at the Selwyn River

Greens MP, Catherine Delahunty, at the Selwyn River


As reported in the NZ Herald in October 2012;

Green MP Catherine Delahunty said her member’s bill, which has passed its first reading, sought to close a loophole in the Resource Management Act that allowed contaminating discharges with toxic effects and discolouration of waters under “exceptional circumstances”.

Ms Delahunty said the phrase included no timeframe, and had been used to justify long-term pollution of some waterways and coastal areas.

Her bill would limit its use to five years.

Ms Delahunty’s Bill was voted down at it’s Second Reading by National (59 votes); NZ First (7 votes); ACT (1 vote), and  Peter Dunne.

This means that a company such as Tasman Pulp and Paper Mill is legally entitled to continuously dump pollutants into the Tarawera River in the Bay of Plenty. The rationale is that the mill hires local people, so pollution is a “necessary evil”. (Ironically, the products are then shipped back to Norway, which also portrays itself as “clean and green”.)

The Tarawera River’s nick-name is “The Black Drain“.

So our rivers and lakes will continue to be fouled by agriculture, dairying, industry, and urban activity.

Meanwhile, a government Crown Entity blithely produces and promotes a video depicting a woman drinking from one of our waterways.

What tourists don’t understand is what may be lurking up-river, just out of sight around the next bend;



Note the brown stain flowing from the cow.

What might that be?

Now look at what National, via Tourism NZ, is promoting as safely drinkable.



New Zealand should post a Health Warning at every airport terminal.

Preferably before someone gets seriously ill. Or dies.





Fairfax media:  New ‘100% Pure’ campaign shows tourist drinking river water

Tourism NZ: About

Radiolive:  Will free contraception for beneficiaries improve society?

Tourism NZ: Welcome to New Zealand

Facebook: Tourism NZ

Fairfax  media:  Many NZ rivers unsafe for swimming

Statistics NZ: River water quality – e.coli

Facebook:  Russel Norman – Mark Unsworth’s email

Fairfax media:  Are NZ politicians joining the international tide of post-truth politics?

Fairfax media:  Farming, emissions and waste putting NZ’s ‘green’ reputation at risk, OECD says

NZ Herald: Bill aims to plug pollution loophole

Parliament: Vote – Resource Management (Restricted Duration of Certain Discharge and Coastal Permits) Amendment Bill — Second Reading

Mediaworks/Newshub:  Special report – how polluted are New Zealand’s rivers?

Green Party:  The Taniwha of the Tarawera

Radio NZ:  Cattle in Otago rivers OK – DoC

Previous related blogposts

New Zealand – we’re in the sh*t

TDB Investigation into what is happening in our water

Election ’17 Countdown: The Promise of Nirvana to come




Nick smith another swimmable river


This blogpost was first published on The Daily Blog on 16 July 2017.



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12 June – Issues of Interest

12 June 2013 4 comments


Looking at the pieces


Nigel Latta on National Standards

On Facebook, child psychologist and TV host, Nigel Latta, had this to say about the recent National Standards “results”;

‘National Standards’ aren’t.

The latest national standards ‘results’ being reported in the media are utter nonsense. Pure and simple. Even if we ignore the large inconsistencies between the way that the ‘standards’ are measured (and we can’t because the inconsistencies make comparisons all but impossible), and the fact that it assumes all children of a given age are maturing at the same rate (which they don’t), and we ignore the impact of little things like child poverty (which some politicians like to do much to their shame), it’s still impossible to say anything at all about a change in the numbers when you only have two data points.

They can’t say that a difference of 1.2-2% on the various measures between last year and this year is an ‘improvement’, because we simply don’t know.

If you had assessed all of those very same children again the day after they were assessed for these numbers, in the exact same conditions with the exact same measures, then you would also get a different number. That’s because in the real world we have this little thing called statistical variation–things never work out exactly the same. To make any meaningful statements about ‘improvements’ you need meaningful measures (which national standards aren’t anyway) over several different data points (i.e. over several years).

I wish the media would get that very simple, but very important point. Politicians will spin it as a gain, but it isn’t. It’s simply meaningless statistical ‘noise’.

The government went with national standards because they thought voters would like it, not because it’s the best thing for making progress on education. If we really wanted to lift our ‘national standards’ then, perhaps as a beginning, we’d take more care of the large numbers of our kids living in poverty.

When they produce their ‘rankings’ of schools I’m pretty sure it’s going to show a trend whereby higher decile schools meet/exceed the ‘standards’ much more than lower decile schools. I wonder why that might be? And who do we blame for that? Teachers?

Don’t be sucked in by all this political positioning. My advice is to ignore the national standards tables because they don’t mean anything. There’s a reason teachers were so opposed to the way these ‘national standards’ are being used… fundamentally because it’s nonsense!

Nigel Latta, Facebook, 12 June 2013


100% Pure brand busted!

New Zealand’s distance from it’s major trading partners (except Australia) has always been a major impediment to our trading. Our point-of-difference has  been the quality of our food products, and has made them desirable commodities on that basis.  Branding ourselves as “100% Pure” and  “Clean and Green” were marketing tools that created a multi-billion dollar export industry.

But that is coming to an end.

We are not “100% Pure” and nor are we “Clean and Green”. Anything but.

National has paid lip service to being green.

Pollution has been allowed to increase.

It’s focus on “reforming” the RMA to allow for exploitation mof sensitive environmental areas; more and more chemicals ion our farms; allowing dangerous deep sea drilling of our coastline; mining in Conservation lands; and ditching our committment to the Kyoto Protocol – have not gone unnoticed by our trading partners.

And those trading partners  are starting to react accordingly,


Sri Lanka demands DCD testing on NZ milk powder

Acknowledgment: Radio NZ – Sri Lanka demands DCD testing on NZ milk powder


An over-reaction?

Not when National has appointed a  board to over-see a resource consent application to allow an increase of nitrogen pollution  in the Tukituki River  by a staggering 250% !


Nitrate proposal seen as death knell for river

Acknowledgment: Radio NZ – Nitrate proposal seen as death knell for river


This will not doubt be ratchetted back to “only” 50% or 100%, and National will claim that they are “listening” to public concerns. It’s an old political trick when a deeply unpopular policy is put forward. Make a number unfeasibly large; then offer a lower number, and claim that government has listened to the public. In reality it was the lower number all along that was the preferred option.

National has consistently undermined environmental protections in this country, as well as knee-capped DoC by sacking staff and under-funding it’s operations.

We are now starting to pay the price of right-wing policies that pursue business and profit ahead of  preserving our environment.

What National and it’s one-eyed supporters don’t seem to comprehend is that business and profits are dependendent on our clean and green environment. Mess up the environment and expect to lose customers and profits.

Just ask the Sri Lankans.


User-pays healthcare?

For those neo-liberals and naive National supporters who advocate replacing our socialised healthcare system with privatised healthcare insurance, I present the reality,


NZ private health insurance uptake hits 6-yr low

Acknowledgment: NZ Herald – NZ private health insurance uptake hits 6-yr low


Private health-privider,  Wakefield chairman Alan Isaac said,

“The total number of New Zealanders with private health insurance (is) decreasing.”

Acknowledgment: IBID

Well, no wonder!

Even as private healthcare companies like Wakefield are complaining about losing customers, they are hiking premiums and still making a 27% increase in full-year earnings. Twentyseven percent! Compare that to other investments, and you begin to realise that these companies aren’t doing too bad.

That’s 27% that could have been re-invested in healthcare – but is instead going into the pockets of shareholders.

What would happen, I wonder, if New Zealand’s healthcare system was fully privatised and  went totally “free market”, as ACT policy demands?

This OECD chart suggests the result, if we were ever foolish enough to go down that road,


OECD - private - public - healthcare expenditure -2007

Source: OECD – Total health expenditure per capita, public and private, 2007


At 7,290, the United States spends nearly three times as much on healthcare as we do. Their private/public health costs are vastly greater than the entire public/private expenditure we have here in New Zealand with our “socialised” system.

And ACT wants to emulate our American cuzzies?!

The only thing the USA has demonstrated is that a privatised healthcare system will result in a massive blow-out in costs and rapacious profits for shareholders.

The argument from the neo-liberal Right is that private enterprise is “more efficient” and better for consumers. This is absolute bollocks.

If anything, private health insurance is highly ineffective at delivering  universal healthcare for it’s clients,


Ongoing jumps in health insurance costs

Acknowledgment: Fairfax Media – Ongoing jumps in health insurance costs


As has been observed by others in the past, private health insurance is relatively cheap when you are young, healthy, and make few demands for medical intervention.

But with old age; increased infirmity; and heightened vulnerabilty comes increased premium payments for policy-holders. Just when they most require increased medical services.

This is the fatal flaw in private medical insurance; those who most require it, will pay the highest premiums. And pay, and pay, and pay…

Just ask the Americans.

See also: NZ Herald – Jack Tame: Sickness is too expensive in the land of the free

Other blogs:  Canadian and U.S. healthcare – a debate

Canadian and U.S. healthcare – a debate
Canadian and U.S. healthcare – a debate
Canadian and U.S. healthcare – a debate


Some good news at last…


It has been a stain on our reputation that despite our anti-nuclear legislation, our Superannuation Fund was still investing in overseas companies engaged in producing atomic bombs and cluster munitions. This was a problem (I refuse to call it an “issue”)  that I highlighted  in December, last year.

Previous related blogposts:  New Zealand’s OTHER secret shame

Previous related blogposts:  New Zealand’s OTHER secret shame – *Update*

The Superannuation Fund has done the right thing by no longer continuing to invest in Babcock & Wilcox, Fluor Corporation, Huntington Ingalls Industries, Jacobs Engineering Group, Serco Group and URS Corporation;


Super Fund sells nuclear investments

Acknowledgment: Fairfax Media – Super Fund sells nuclear investments


The other weapons we are no longer investing in is the manufacture of cluster-munitions. These vile things are the weapons-of-choice for vicious dictators and other repressive regimes which they use against their civilian population.

They have been used in Syria, against unarmed civilians. Children have been killed by these monstrous devices.  (see: Syrian children ‘killed by cluster bombs’)

Cluster munitions have been outlawed by  nearly 100 nations which signed a  treaty to ban cluster bombs.  In 2009, to their credit, the current National-led government  passed legislation banning these obscene weapons from our country. This included the possession, retaining, stockpiling, assistance, encouragement, or even inducement to deal with them.

NZ Parliament: Cluster Munitions Prohibition Act 2009 (17 Dec 2009)

It would take a ruthless person to discount this human suffering and advocate for our continued investment in their manufacture.

The Superannuation Fund was effectively breaking the law with it’s investments in General Dynamics, L-3 Communications, Raytheon, and the Goodrich Corp.

It’s good to see that our fingers are no longer bloodied by such  investments.

As for right-wingers who dismiss investment in atomic bombs or cluster munition – go play with a cluster bomb.  Come back to me after it’s detonated in your hands. Then we’ll talk.

Just ask the Syrians.


The bucks stops with me over there, somewhere…

I guess it was inevitable, really…


Deputy Secretary resigns over Novopay

Acknowledgment: Radio NZ – Deputy Secretary resigns over Novopay


Did we really, really expect any one of the three Ministers who signed off on Novopay to put their hand up and admit responsibility?!

No less than three ministers signed off on Novopay, to allow it to “go live”;

  • Education Minisrer Hekia Parata
  • Associate Education Minister Craig Foss
  • Finance Minister Bill English

Because doesn’t it strike people as  indicative that Minister for Everything, aka, Mr Fixit, Steven Joyce was appointed Minister in charge of Novopay – thereby taking responsibility for this ongoing balls-up away from Parata?! (see: ODT – Joyce to take on handling of Novopay)

Despite the so-call “ministerial inquiry”, Joyce had a very interesting point to make on 31 January;


Government sticking with Novopay - for now

Acknowledgement – Radio NZ – Government sticking with Novopay for now

Steven Joyce revealed that Education Minister Hekia Parata, Finance Minister Bill English and former education minister Craig Foss approved the use of Novopay despite being told that it had bugs.”

So… how can  Joyce’s statement be reconciled with his statement, five months later,

Reporting to Ministers was inconsistent, unduly optimistic and sometimes misrepresented the situation.”

Source: Ministerial Inquiry report into Novopay released

Either Ministers were “told that it had bugs” or  reporting wasunduly optimistic and sometimes misrepresented the situation“. Which is it?!

By the way, the Ministerial Inquiry was undertaken by Maarten Wevers and Chairman of Deloitte New Zealand Murray Jack.

Mr Weavers was former head of the Department of the Prime Minister (John Key) and Cabinet.

Connect the dots.




Other blogposts: Gordon Campbell on the latest Novopay revelations



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John Key’s “pinch of salt” style of telling the truth

27 November 2012 14 comments


Full story


Continued from: When spin doctors go bad

The truth? You can’t handle the truth!

When Jack Nicholson bellowed that famous line in the 1992 movie, “A Few Good Men“, few would have thought that it would apply twenty years later; down under here in Godzone; but that this time the tables would be turned against an apologist for the Establishment.

Mark Unsworth – a right-wing lobbyist for a professional “government relations consultancy” company, Saunders Unsworth, seems to find difficulty “handling the truth”. Especially when that truth comes from respected and reknowned environmental scientist, Dr Mike Joy…

On 16 November, the New York Times carried a story on the upcoming release of “The Hobbit“. The article made reference to Tourism New Zealand’s publicity campaign centering around a supposedly   “100% pureNew Zealand” theme.

As we should all know by now, New Zealand is not  “100% pure”. In fact we probably haven’t been “100% pure” for several decades now.

Dr Joy stated as much and was duly quoted by New York Times,

There are almost two worlds in New Zealand. There is the picture-postcard world, and then there is the reality.”

Green MP, Eugenie Sage, backed up Dr Joy’s brutal truth, and was quoted in the same article (from a statement she made in Parliament last month),

We promote our country as 100 percent pure and 100 percent Middle Earth. But to swim in our rivers, which is the birthright of Kiwi kids — you cannot do it in the majority of the rivers that the Ministry for the Environment monitored.”

See: New Zealand’s Green Tourism Push Clashes With Realities

And you know what? They are telling the truth. The clear, unvarnished, simple truth.

Dear Leader John Key and Trade/Climate Change Minister Tim Groser Minister,  have now waded into the ‘mix’.

Yesterday (26 Nov), Groser rebuked Environment scientist, Dr Mike Joy, by saying,

It’s been used as a stick to beat New Zealand by environmental activists.”

See: Minister lashes out at environmentalists over 100% Pure

Today, Dear Leader added, just to make sure we understood what our politicians were “hinting” at,

It’s like saying ‘McDonald’s, I’m loving it’ – I’m not sure every moment that someone’s eating McDonald’s they’re loving it . . . it’s the same thing with 100% Pure. It’s got to be taken with a bit of a pinch of salt.”

Dr Joy replied,

I’m not going to lie about this stuff.”

He’s right. Why should he lie?

Politicians know that the “100% Pure” is a marketing scam to bring tourists (and more importantly their cash) to New Zealand and can only succeed if the true nature of our degraded environment is kept secret.

After all, successful  politicians like Dear Leader John Key are so used to manipulating facts and employing half-truths  to serve their political purposes (usually getting elected), that they forget that the rest of the population are not politicians.

So, having created their own “dynamic” standard of ethics, Key,  Groser, and  minions like Unsworth, are  taken aback when the general populace raise an eyebrow in disbelief when we are expected to take part in conning overseas tourists? Our response is, “They want us to what-?”

How many times has Key been caught out telling half-truths, or not being upfront with the public?How many election promises has he broken; side-stepped; back-tracked; or watered-down until his pledges were useless?

The trouble now seems to be that Key and Groser are now expecting the public to buy in to their truth-bending ways.

Not just “buy in” – but to be  tacitly  complicit with the scam.

John Key wants 4.4 million people to be like him.

A nation of  ‘politicians’.

Surprisingly most of the  the general populace won’t have a bar of it.

Key says that no one expects New Zealand to be “100% Pure”.

I wonder what he expects when he buys a bottle of  “pure water” to drink?





‘100% Pure’ is like McDonald’s ad, says Key

Minister lashes out at environmentalists over 100% Pure

Other blogs

The New Zealand story: 100% pooer!



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