Radio NZ – Mediawatch for 24 May 2015 – TV3’s Mark Jennings interviewed re Campbell Live

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Originally aired on Mediawatch, Sunday 24 May 2015

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Mediaworks Head of News and Current Affair, Mark Jennings, answers questions on the planned  cancellation of  TV3’s ‘Campbell Live‘…

Jennings’ responses to Colin Peacock are at times contradictory, and at others, raise more questions still.  The listener is left wondering if there is indeed more to the demise of ‘Campbell Live‘ than Mediaworks has been letting on.

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(Alt. link)

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The number one question has to be why Mediaworks did not promote ‘Campbell Live‘ more heavily. Jennings’ comment that the show “had been drifting down in ratings” simply does not stack up when the rating numbers are looked at.

Jennings admitted that the recent “burst of publicity has helped” ratings. So, one is left wondering why Mediaworks has not done it’s own promotional activity if the “burst of publicity” helped.

Listen to the interview. Come to your own conclusion.

 

 

This blogpost was first published on The Daily Blog on 25 May 2015.

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