Home > Media, On A Lighter Note > A marketing campaign that didn’t focus very well

A marketing campaign that didn’t focus very well

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Driving around Wellington, this poster is prominent on bus-stops around the city…

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Focus-2015-Movie-Poster

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My first thought was; “Will Smith must’ve been paid a truckload of cash to front an advertising campaign for up-market sun-glasses“.

It was only when I stopped at traffic lights and noticed the lettering at the bottom of the poster that I realised it was actually advertising a movie, not sun-glasses.

I’d say this was one advertising campaign that wasn’t well focused on the product? Those young things in Marketing seem to have stuffed up on this one.

Regardless, when it comes to ‘sunnies’, Smith looked better here, as one of the Men In Black;

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will_smith

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Now that is C.O.O.L.

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= fs =

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  1. Deb Kean
    8 March 2015 at 3:13 pm

    There are many marketing campaigns like that!
    Deb

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