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A marketing campaign that didn’t focus very well

6 March 2015 1 comment

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Driving around Wellington, this poster is prominent on bus-stops around the city…

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Focus-2015-Movie-Poster

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My first thought was; “Will Smith must’ve been paid a truckload of cash to front an advertising campaign for up-market sun-glasses“.

It was only when I stopped at traffic lights and noticed the lettering at the bottom of the poster that I realised it was actually advertising a movie, not sun-glasses.

I’d say this was one advertising campaign that wasn’t well focused on the product? Those young things in Marketing seem to have stuffed up on this one.

Regardless, when it comes to ‘sunnies’, Smith looked better here, as one of the Men In Black;

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will_smith

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Now that is C.O.O.L.

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The Mendacities of Mr Key #11: Sorry, Prime Minister, what ‘mandate’ were you referring to?!

6 March 2015 2 comments

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Frank Macskasy - letters to the editor - Frankly Speaking

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It seems that Dear Leader is still making it up as he goes along. On “The Nation” this weekend (28 February), he told the people of New Zealand;

“Look, I’ve made it quite clear, for instance, to the Australian Prime Minister that we’re out in two years. That’s our mandate that we’ve got. That’s what we intend to follow through.”

Which immediately raised these questions in my mind…

 

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from: Frank Macskasy <fmacskasy@gmail.com>
to: Dominion Post <letters@dompost.co.nz>
date: Sat, Feb 28, 2015
subject: Letter to the editor

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The Editor
Dominion Post

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Did I hear John Key correctly, on TV3’s “The Nation”, on 28 February, when he confirmed that NZ military personnel will leave Iraq after two years;

“Look, I’ve made it quite clear, for instance, to the Australian Prime Minister that we’re out in two years. That’s our mandate that we’ve got.”

What “mandate” is Key referring to?

It can’t be a resolution from the UN Security Council – no such resolution has been enacted to my knowledge.

It can’t be a Parliamentary vote – Key will not allow MPs to debate and vote on such a critical issue.

And it certainly can’t be an election mandate – last year Key categorically ruled out any NZ involvement in Iraq aside from humanitarian aid. (See “Stuff” story, “No New Zealand forces to Iraq, says Key”, 18 June 2014) That is what New Zealanders voted for: no military involvement in Iraq.

So neither the UN Security Council, New Zealand Parliament, nor the voters in last year’s election have given Key any “mandate” whatsoever.

If he has some other mandate from some other authority, I for one, would be curious to see it.

Otherwise, NZ forces in Iraq? No, not in my name, Mr Key!

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-Frank Macskasy

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[Address and phone number supplied.]

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References

TV1:  The Nation – Transcript – Prime Minister John Key

Previous Related Blogposts

That was Then, This is Now #26 – John Key will let slip the dogs of war

The Mendacities of Mr Key #10: “Only two years!!”

 


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The price of being in John Key's club - Iraq - coffins - dead - military - army casualties

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This blogpost was first published on The Daily Blog on 1 March 2015.

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