Home > Media > When false advertising is hyperbole, so it’s ok

When false advertising is hyperbole, so it’s ok


Pepperoni-less pizza not false advertising

Acknowledgement: Fairfax Media – Pepperoni-less pizza not false advertising


Well, so the Advertising Standards Authority has deemed that false advertsing is ok when it’s showing  products or services  ‘‘in a hyperbolic manner”?!?!

It’s unclear how this  “practice is likely to be understood by most viewers” when we don’t know what’s in a product like a pizza until we  see it. By then, it’s generally too late.

This decision does not serve the consumer very well. In fact, the ASA may have set a nasty precedent for businesses not to live up to their advertising.

Because it seems to me that if the complainant in the pizza case bought a product with 24 pieces of pepperoni on it and was sold a pizza with only eight pieces, then the up-shot is;

  1. The customer has received only 33% of what was offered in the advert,
  2. The company has made a profit by keeping 66% of the pepperoni,
  3. The company has profited by deception.

This isn’t “hyperbole”, this is fraudulent business practice. And it beggars belief that the ASA believes this is acceptable?!

As one wag pointed out on the Fairfax Comments,

The advertising standards authority does not work as advertised.” – Scathsealgaire

Ah, ya gotta love capitalism. A new way to rip of people every day.



= fs =

  1. Gosman
    26 June 2013 at 5:44 pm

    Opportunity you to enter the Pizza market and offer a massive pepperoni laced Pizza’s then Frank.

  2. Theodore
    27 June 2013 at 11:50 am

    That’s a dumb thing to say Gosman. Are you seriously telling us that a product doesn’t need to live up to advertising? So if you buy a car and it doesn’t perform as advertised, are you going to set up an entire car manufacturing and assembly line?

    If you think you’re being clever, you’re not.

    • Gosman
      27 June 2013 at 12:01 pm

      I’m stating that if you feel there is a massive quality problem in a market this provides an opportunity for someone smart enough and with the gumption to fill the gap. I’m not entirely fussed with the idea that a Regulation body decides if someone has had their purchase needs met. In some cases it may be warranted but the fewer the better.

      • Theodore
        27 June 2013 at 2:07 pm

        Screw that. That is not what you’re saying. You’re justifying false advertising and ripping of the consumer.

        So you’d be ok with that? You’d feel fine if you were ripped of?

        You’re so pro-business that you’ve lost empathy with consumers who have to feel the brunt of business dishonesty. There’s no other way except for a Regulatory body to keep an eye on shonley practices.

        Next thing you’ll be telling us you’re ok with Finance Company directors misleading and ripping of investors??

        Consumers should be able to buy products without being ripped of and your idea that we all set up our own pizza companies is breath-takingly stupid.

        What the fuck is the point of a TAKEAWAY or HOME DELIVERY if I have to do it myself, you fool?!

      • Priss
        27 June 2013 at 2:47 pm

        Are you taking the proverbial Gosman???

        Are you really advocating that dishonest business prqactices are acceptable?

        If a product is offered in a particular manner, and I buy it, then there is a contracted transaction that has occurred.

        In effect your saying that it’s ok for one side to break that contract?

        How would it differ if I bought the full 24 pepperoni-piece pizza with a cheque that then bounced? What would you tell the pizza proprietor, I wonder.

        Oh let me guess. That would be different right?

      • 28 June 2013 at 12:45 pm

        Your support for allowing misleading advertising and ripping of consumers is duly noted, Gosman

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