Archive for 21 July 2011

Here – buy some more crap. It’s ‘specially made for YOU!

There seems to be a growing number of products being advertised – with men being the targetted demographic group. Yogurt for men… bread for men…face cream for men…

And just to convince us fellas that these really, really are manly-man products, one of the companies even provides this handy “All-Men-Should-Know” instruction-pictogramme that reassures us what makes The ‘Real Man’ (buying their product helps)…

Damn, it appears that marketing gurus and advertisers have discovered us blokes. I guess the female demographic group have been so utterly over-saturated/flooded with everything from under-arm-deodorising-skin-toning-blemish-removing-cellulite-smoothing cream and shavers to “Sex In The City” sanitary-pads to pink home-tool kits (that last one is real!) – and now they’re casting their net further and wider afield than ever.

Good luck with that, I say.

‘Cos to sell us all manner of crap, you have to create a worry or need in mens’ mind that we need a product to look/smell/socialise/sound/work/love/etc better. You have to undermine our confidence that, without the latest deodorant, we’ll pong and people will look funny at us. Diet and gossip magazines For Men will be next. (I so need to know that Film Star X is now a mummy of nontuplets and Film Star Y has lost 500kg to fit into a new bikini…)

Yeah, good luck with that. Really. Because most of us couldn’t care less.

Keep an eye out for these new, Man-oriented products. They’re starting to become more and more ubiquitous. See how many you can spot.

Anyways, this is a shorter-than-usual piece. I have to go wax my legs before we go out to dinner…



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