TVNZ7 – Picking at the body before it’s cold
TVNZ7′s impending demise is already attracting corporate “vultures”, even before the body is dead and cold.
TV3 has agreed to take up ‘Media7‘ (renaming it ‘Media3‘) on their own channel, and adding it to their other current afairs shows; ‘The Nation‘, ‘Three60‘, and ‘Think Tank‘, from August onwards.
Whilst it’s better than losing ‘Media7′ entirely, one cannot help but feel a measure of ongoing disappointment.
For one thing, the fragmentation of non-commercial public television to other TV networks dilutes any sense of cultural identity and value. Sandwiched between ads for beer; food-porn; and grim US crime ‘dramas’ (with their usual high body-count of predominantly female victims), does not lend mana to serious television production.
Secondly, broadcasting ‘Media7‘ on a non-commercial station gave it credibility. It critiqued issues surrounding commercial media without fear or favour, as it had no commercial imperatives of it’s own, looking over it’s shoulder.
By contrast, in early March of this year, TV1′s ‘Fair Go‘ was molested by TVNZ management when they were ordered ‘Fair Go’s‘ staff to take commercial imperatives into account when carrying out their investigative journalism.
This issue was brought before Parliament’s Commerce Committee by Labour’s broadcasting spokeswoman Clare Curran.
Jeff Latch – Head of TV1 & TV2, replied to allegations of management interference by saying it “wasn’t an instruction, per se“.
“The key points I made at that meeting was that the heart of Fair Go for the past 20 odd years it has been on television, is that it represents the underdog and the small guy and stands up for them.
“I also made the observation we operate in a commercial environment and Fair Go, like all our programmes, need to exercise care in the way they handle stories.”
Yeah, right. Whatever.
Latch was caught with his pants down around his ankles, doing an “indecent media deed” to a TV show dedicated to serious investigative journalism. Cut to the chase; this was a naked attempt to interfere with ‘Fair Go’s‘ impartiality, on behalf of commercial interests (aka, advertisers).
This is that sort of thing that ‘Media
7 3‘ will have to be concerned with. It should be noted that TV3 is owned by Media Works – which also owns C4, tv station Four, ten radio stations, and eighteen interactive websites. How will Media Works management react if/when ‘Media 3‘ critique some aspect of any one of their subsidiaries? Or a high-spending advertising client becomes involved?
There are potential problems associated with a commercial media corporation taking over a media show that critiques other media.
‘Fair Go‘ has proven that corporate executives just can’t help theselves. They have the power; human nature cannot resist using it. After 2014, an incoming Green-Labour led government must address this critical issue,
- A new public broadcaster must be set up, or,
- Conversely TV1 must be de-commercialised
- Any public broadcaster must be placed at arms-length to political interference
- Funding must be ring-fenced, and entrenched by contractual-law, as well as legislation.
This blogger will write more on this issue, shortly.
= fs =